The popularity of the Yandex search engine is far more than Google in Russia and several other CIS countries. Thus, online businesses with a target audience in Eastern European nations optimize websites for Yandex. It is way easier to rank higher in Yandex search engine results pages than Google SERPs. So, prioritize this popular search engine for optimization of your e-commerce site.
Rely on SEO professionals adept at leveraging the best Yandex SEO tools to improve your site’s ranking. Your site will appear more often in front of your prospects for specific keywords if you trust Yandex SEO experts. Gain valuable insights into the performance of your business site, user behavior, and keyword rankings using these effective tools.
Here are the top tools SEO professionals use to optimize websites for the Yandex search engine.
Webmaster
Webmaster is the most effective tool for website optimization for the Yandex search engine. It consists of several salient features that boost a site’s user experience, ranking, and visibility. SEO professionals use this SEO tool for indexing status monitoring and detecting any issues with site indexing.
Harnessing the potential of this tool can allow you to conduct a thorough analysis of your site visitors’ search queries. Moreover, site auditing is possible using Webmaster, enabling site owners to detect and resolve technical SEO problems. Yandex will index your web pages in a more efficient manner upon the submission of XML sitemap.
Metrica
One of the advanced tools that help SEO professionals easily conduct website analytics is Metrica. You can use the tools to obtain in-depth information regarding site traffic, conversions, etc. SEO experts can keep monitoring sources (organic, paid, and direct) from where traffic comes to your site.
Aside from tracking user behavior effortlessly, Metrica allows SEO experts to measure your online marketing campaigns’ effectiveness. Leveraging this cutting-edge tool correctly can help understand the way visitors engage with your site content.
Wordstat
Identifying the keywords perfect to rank higher and drive your target audience is imperative. So, SEO experts resort to using Wordstat. Leveraging this effective keyword research tool helps gain helpful information on trending keywords, relevant keywords, and search volume.
Apart from getting a list of ideal keywords and keyphrases and analyzing keyword search volume, Wordstat helps find region-specific keywords. You will understand clearly how your business-relevant keywords change based on different seasons or occasions.
Toloka
One of the best crowdsourcing tools is Toloka. It can efficiently perform multiple tasks like assessing site quality and data annotation. SEO experts employ this Yandex SEO tool to annotate data and enhance search quality. In addition, it is suitable to test the usability of a website.
Leveraging the aforementioned SEO tools can help you optimize your site and improve its ranking. Make sure you rely on a team of highly experienced SEO professionals to get your desired results. Ensure you ask them to optimize your e-commerce site for smartphones to connect with the broader target audience.
Choose Yandovskiy SEO to boost your website’s ranking and visibility in Yandex search results. The team of SEO experts at this reputable SEO agency follows the best practices and uses the most effective tools. Rely on them to drive more organic traffic to your online store and grow your business.